I heard this story today, about Tim Brookes' quest for a new guitar.
I'm a Martin owner/player on the acoustic side and a Fender fanatic (Stratocaster--the rock guitar) for those electric moments, of which I like there to be very, very many.
The guitar, according to Mr. Brookes outsells all other instruments combined in America. Rock on dudes! "I love guitar stores," Brookes tells us, "They're the only place on earth where a man will alow himself to shop like a woman." I don't know if that's quite true, but it is for all real men :)
I'm definitely getting Tim's book, not withstanding this mediocre review.
In related news--for guitar playing that will defy your ability to string adjectives together, listen to anything by this man.