Hey guys, I'm right here!
Some observers are saying the trend can't last.
"It's like the dot-com boom all over again," added Paul Carr, Friday Project's editor in chief.
"In the same way that publishers knew they needed a Web site even if they didn't know what that was, they're just buying up blogs because they're hot."
I'm inclinded to agree. Maybe I'm not an average reader, but I do read a lot and a blog is not a book. It's a fundamentally different medium and I wonder about the transition. Eric at The Fire Ant Gazette reported on this trend earlier this year. He also wrote of his decidedly lukewarm reaction to a book of hypothetical blog posts. I have my doubts as to whether the real thing would work any better. What's entertaining, informative, and just plain good about blog writing will not necessarily work in a book. Maybe these new authors will invest whatever time it takes to write, but if not, I can see this bubble bursting pretty quickly.
On the other hand, publishers with any sense should be jumping on this project.