it's all about efficiency

Clive Thompson says that genius is all about being mentally efficient.

No, really, that's what he says...

The more efficiently the subjects' brain worked, the bigger their memory capacity.

Yes, yes, I know genius isn't all about memory. But new research shows that...

our awareness is not determined only by what we can keep 'in mind' but also by how good we are at keeping irrelevant things 'out of mind'.

So all I have to do to increase my genius quotient is stop thinking about irrelevant things.

I'd have to change careers for that, I think. More on that later.

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