1. First, as Eric points out, there is a real privacy concern raised by this "free" service. I don't think Google intends to go after the very bloggers it likes to benefit from, but the way is open with the terms of service for this tool. Here's a short sample:
Here's the full deal.
But the biggest red flag that these terms raise for me is summarized in my Coalition of Unpaid Bloggers manifesto (read: justification for putting a neat looking button on my blog), and expanded upon here. I prefer to remain unbeholden, at least as far as is possible. Google Analytics applies just the kind of restriction I'm eager to avoid.
I still like Google, and still wish I had bought shares last year, but I'm not ceding any more to them or anyone else than absolutely necessary. As the apostle Paul wrote, "all things are lawful for me but I will not be enslaved by anything."
2. It never did work! Not for me, anyway. This is actually the more important reason. When I sign up for a service, free or not, I expect it to work. 'nuff said.
So, moving on...
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